BEKO PBL has hosted marketing summit

During a couple of days the forum participants heard from each other, shared expirience and discussed some vital topics, including coordination between the League and clubs, modern technologies in work with sponsors, fans and ticket sales.

As a result of the summit members of marketing departments of the BEKO PBL clubs have made some proposals for the next meeting of the League's board in order to make improvements in marketing sphere.

The participants also heard from Euroleague chief brand manager Alex Ferrer, who told how the League and clubs should cooperate in order to achieve the main goal - creating an attractive product for the fans.

 "The clubs should compete only on the court", - he said. "On every other field they should be partners, who have one common goal - attract fans to come to basketball. And they have plenty of competitiors, in Russia for example it's football, hockey, TV, concerts, etc.

The marketing level of the Russian clubs is growing year after year, and such meeting is a great step forward. Unfortunately, I haven't been to BC Khimki's home games, but I've heard that they have incredible atmosphere and a lot fans. Also, I know that they work with youngsters a lot, it's an important path for every club."

BEKO PBL marketing director Denis Smirnov also added:

"When organizing this seminar we had some clear goals. First of all we wanted to bring together people, who are working in marketing sphere in BEKO PBL clubs, so that they could meet each other and share their experience. Then we invited professionals in sports marketing and the League's partners. We wanted them to take a look at our work and value it from different points of view, and continue mutual partnership with some of them."